Britain’s largest charity working with older people, Age UK, launches a new TV and online campaign to tackle the topic of loneliness – a huge issue for people in later life in the UK.
Creatively devised by Arthur London and produced by Royle Productions, ‘Lonely in a Crowd’ is a call to action, which aims to raise awareness of the widespread isolation faced by older people. The poignant 90-second TVC is directed by Michael J Ferns. Aged only 25, Ferns already has a BAFTA-Award-win to his name.
The powerful film depicts an elderly man walking alone through a crowded high street. As he passes groups of young people spending time with their friends and family, his voice-over reveals the sad effects of loneliness. The film then cuts to a real-life case study of someone who has benefited from Age UK’s free telephone befriending service. In a moving appeal, he shares the positive impact this service is making to his life, and implores viewers to support the charity.
For the second year running, Royle Productions collaborates with Arthur London to create a film for Age UK. ‘Lonely in a Crowd” will air from November 9th through into December, to coincide with the Christmas period, a time of year notoriously associated with loneliness.
Agency: Arthur London
Creative Director & Partner: Lyndsay McMorrow & Andy Kelleher
Deputy Creative Director: Neil Bazell
Creative: Susannah Burton & Charles Rivington
Production Company: Royle Productions
Director: Michael J Ferns
Exec Producer: Sarah Marcon
Producer: Agnes Szyperek
Production Manager: Frank Hanrahan
Production Assistant: Joseph Fathers
DOP: Alistair Little
1st AD: Sam Le Page
Post Production: ENVY Advertising
Producer: Saskia Delius
Flame Artist: Jason Farrows & Dean Wyles
Sound Engineer: Dave Williams
Grade: Danny Wood
Editing: Flock Collective
Producer: Arlinda Craven
Editor: Olly Stothert
Music composer: Alexander Wells