Royle Productions, Arthur London and Michael J Ferns team up for Age UK’s ‘Lonely in a Crowd’

Ads, Advertising, CSR

Britain’s largest charity working with older people, Age UK, launches a new TV and online campaign to tackle the topic of loneliness – a huge issue for people in later life in the UK.

Creatively devised by Arthur London and produced by Royle Productions, ‘Lonely in a Crowd’ is a call to action, which aims to raise awareness of the widespread isolation faced by older people. The poignant 90-second TVC is directed by Michael J Ferns. Aged only 25, Ferns already has a BAFTA-Award-win to his name.

The powerful film depicts an elderly man walking alone through a crowded high street. As he passes groups of young people spending time with their friends and family, his voice-over reveals the sad effects of loneliness. The film then cuts to a real-life case study of someone who has benefited from Age UK’s free telephone befriending service. In a moving appeal, he shares the positive impact this service is making to his life, and implores viewers to support the charity.

For the second year running, Royle Productions collaborates with Arthur London to create a film for Age UK. ‘Lonely in a Crowd” will air from November 9th through into December, to coincide with the Christmas period, a time of year notoriously associated with loneliness.


Agency: Arthur London

Creative Director & Partner:  Lyndsay McMorrow & Andy Kelleher

Deputy Creative Director: Neil Bazell

Creative: Susannah Burton & Charles Rivington

Production Company: Royle Productions

Director: Michael J Ferns

Exec Producer: Sarah Marcon

Producer: Agnes Szyperek

Production Manager: Frank Hanrahan

Production Assistant: Joseph Fathers

Film Production

DOP: Alistair Little

1st AD: Sam Le Page

Post Production: ENVY Advertising

Producer: Saskia Delius

Flame Artist: Jason Farrows & Dean Wyles

Sound Engineer: Dave Williams

Grade: Danny Wood

Editing: Flock Collective

Producer: Arlinda Craven

Editor: Olly Stothert


Music composer: Alexander Wells