FCB secured six out of nine total honors at Care Awards, representing top campaigns from six countries throughout the FCB Network. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work that “[promotes] care for people, resources and the environment.”
The FCB Network dominated this year’s show, showcasing poignant social and environmental campaigns in a variety of categories. FCB campaigns were most-awarded in the Non-Profit Organizations and Non-Governmental Bodies bracket, constituting all four of the honors given in that category, including: “Testimonials” from FCB Cape Town for CANSA, “Believe in Me” from FCB Inferno for Barnardo’s, “Search Racism. Find Truth” from FCB Zürich for Refugees Welcome and “Safety Jingle” from FCB Happiness Brussels for OVK/PEVR (Parents of Road Victims). Also awarded was FCB Brasil with Estadao Newspaper’s 16% and FCB New Zeeland with New Zealand Fire Service’s “Made from Remains”.
Said FCB Global Chief Creative Officer Susan Credle:
At a time when people are questioning the importance and the impact of advertising, the Care Awards serve as an important reminder that when we as an industry create meaningful work, not only is it embraced, it makes a difference. I’m thrilled to see so many FCB offices creating socially responsible work. This makes me very proud to be in the business of advertising.
FCB Global Chief Strategy Officer Nigel Jones:
The Care Awards showcase advertising that makes a positive difference in the world. Advertising that achieves this must create new behaviors. I am proud that, once again, FCB has demonstrated our particular expertise in creating advertising that does just that.
This year’s Care Awards, which encompassed topics such as public health and safety, human rights and sustainable consumption, saw FCB’s highest representation yet throughout the show’s nine-year run. The Network previously won two awards in both 2014 and 2016, in honor of campaigns that confronted pertinent social issues – including two Grand Prix, for FCB Mayo’s “Searching for Hearts” and FCB Inferno’s “Change Please,” respectively.
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on creating “Never Finished” campaign ideas for clients that reflect a deep understanding of the brand’s past, a respect for the present and an anticipation of the future potential. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies.