NetBooster raises nearly €15.5M, reveals new global positioning as Artefact

Business, Digital & Media, Marketing

NetBooster, a leading independent international agency in digital performance marketing, announces the success of its capital increase through private placement. The group reveals at the same time its new global name and tagline: Artefact – Marketing Engineers, embodying the profound transformation undertaken in these recent months. Changes in governance have also been decided. All these announcements represent the official launch of the 2018-2020 strategic plan presented in November 2017 to the financial markets.

Nearly €15.5M raised to support international development of new business offerings. The success of this operation provides the Group with a new growth lever to realize its 3-year ambition following the previous announcement of doubling the turnover. It will allow Artefact to reinforce its team of experts around the globe as well as increasing its R&D and proprietary technologies investments in order to maintain and support technological advantage in France and abroad. With the funds raised, Artefact will be able to consider new acquisition opportunities likely to extend its field of expertise and its geographical reach to sustain profitability and ambitious growth.

To reinforce its global position, NetBooster rebrands and changes its name to Artefact

This rebranding is a natural consequence of the company’s ambitious strategy to become the first global agency focused on providing strategic digital marketing consultancy nested in data and artificial intelligence. Artefact aims at being a strategic partner for brands looking to streamline and optimize their marketing strategies.

Our goal is to create one unified global brand. It is another important step towards our aim to elevate the business performance of our clients (…) With the addition of new capabilities, Artefact offices around the globe will be able to take upon challenges advertisers face internationally and best serve our clients interests.

Guillaume de Roquemaurel,

CEO Artefact

We believe that we are uniquely positioned to offer best-in-class marketing and data driven solutions with our new range of business services. Our new offering relies on Consulting, Digital Marketing and Technologies (focusing on AI and big data ecosystems). This represents the future of marketing and this combination will lead our international growth.

Vincent Luciani,

Group COO Artefact

A change in management has been officially voted. François de la Villardière, former president of NetBooster Group will keep his position as Chairman of the Board. Guillaume de Roquemaurel and Vincent Luciani will be leading the new group respectively as CEO and COO Group (on top of his actual position as CEO France). Philippe Rolet will continue his work as CTO Group.

Artefact (formerly Artefact-NetBooster) is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies. The company has 25 offices across 17 countries, with 1000+ employees delivering three service offers: Data Consulting, Digital Marketing Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017.

Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s marketing experience. Artefact, founded by three alumni of the renowned French Engineering School Polytechnique, Vincent Luciani, Philippe Rolet and Guillaume de Roquemaurel, has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange.