FCB New Zealand crafted “The Lost Night” for The New Zealand Health Promotion Agency (HPA)

Ads, Creativity

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it?

It’s in this moment that the “Department of Lost Nights” step in. They’re glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated-accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys.

Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences than the benefits of sensible drinking, there’s a strong theme of “FOMO” throughout the film.


Client: Health Promotion Agency
Agency: FCB New Zealand

Regional Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Copywriter: David Shirley
Art Director: Melina Fiolitakis
Creative Services Director: Jenni Doubleday
Head of Content: Pip Mayne
Producer: Rebecca Casey
General Manager: Sean Keaney
Senior Account Director: Chanelle McDonald
Account Manager: Jade Seaton
Senior Strategist: Carl Sarney
Head of Craft: Nick Smith
Designer: Josh O’Neill
Production Company: Scoundrel
Director: Daniel Warwick
Executive Producer: Adrian Shapiro
Producer: Claire Kelly
DOP: Ginny Loane
Production Designer: Neville Stevenson
Costume Designer: Bob Buck
Makeup: Megan Maxwell
Model Maker: John Oz
Editor: Tim Mauger, The Butchery
Colorist: James Bamford, The Mill
Post Production: Blockhead
Photography: Thievery
Photographer: Garth Badger
Photographer Assistant: Paris Curno
Sound Studio: Nylon Studios
Sound Designer: Simon Lister