"integrated campaign" tag

Leo Burnett London and McDonald’s launch ‘Just Like McDonald’s’ in renewed food quality push

McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find…

LaDoiPasi’s latest campaign aims to build and maintain positive relationships with current partners

The retailer METRO Cash & Carry launched, for the franchise network LaDoiPasi, a new campaign under the slogan “We’re part of the community”, signed by Porter Novelli Romania. The project highlights the way…

McDonald’s brings back Great Tastes of America menu “unavailable in America…Sorry America” by Leo Burnett London

McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London. The campaign comprises of four ads focusing on a different burger in the range; The New York…

South Africa: Toyota SA launches new Corolla Hatch with TVC from FCB Joburg

Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong…

German musician Nena – campaign ambassador for PENNY Naturgut Range

Just in time for the beginning of the year,  PENNY and Serviceplan are launching a campaign with the entertainer NENA for their own brand “Naturgut”. Under the motto “Naturally for everyone”, the integrated…

MSQ Partners launches Got 5? campaign for The Electoral Commission

MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May. MSQ Partners were tasked to create a campaign that…

FCB New Zealand crafted “The Lost Night” for The New Zealand Health Promotion Agency (HPA)

FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s…

Jazz creates a new campaign for Provident

After launching a vast visual identity change process in 2016, Provident announces the launch of a new platform in Romania, aligned with the new brand philosophy. Provident will continue to offer its clients…

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