Brian McBride, ASOS Chairman, to be keynote speaker at Romanian GPeC Summit

Business, e-Commerce, People

GPeC Summit – The Most Important E-Commerce and Online Marketing Event in Central and Eastern Europe – has just announced the next event which will be held in Bucharest on May 29-30-31. The central keynote speaker which will take the stage at GPeC SUMMIT is Brian McBride, Chairman of ASOS – the leading online fashion retailer.

Brian began his career at Xerox, and then worked at IBM and Dell to become T-Mobile UK’s Managing Director. In 2006, he became the CEO of Amazon UK, position for which he had 12 interviews, the last with Jeff Bezos, the founder of Amazon. After 6 years of leading Amazon UK, Brian was elected Chairman of ASOS – the largest online fashion retailer, a job held for six years now. At the same time, he is also chairman of Wiggle, one of the largest online retailers of bicycle equipment, and a member of the Board of Advisors in the Digital Department of the UK Government.

In his keynot speech at GPeC SUMMIT May 29-31, 2018, Brian McBride will talk about the uniqueness and evolution of ASOS, from a simple start-up in the UK to the retailer who managed to “dress” Michelle Obama during the second presidential campaign of Barack Obama, with a $ 93 dress (November 2012).

The photo has become viral and symbolic for the ASOS brand, and the dress – launched 3 years before Michelle bought and worn it – has become a star product including for the Hollywood stars like Jessica Alba.

ASOS Chairman will also reveal some of the giant retailer’s secrets at the GPeC Summit such as: Evolution towards competitors, lessons about the correct positioning in the fashion industry and when you start your road, or how to turn customers into true brand ambassadors. In addition, the presentation will also highlight the latest trends in eCommerce, insights into online consumer behavior, and the evolution of the digital environment in general across markets.

Next to Brian, among the other speakers announced at the GPeC Summit are: Peep Laja (ConversionXL), Jeff Bullas, Karl Gilis (AG Consult), Jim Sterne (Digital Analytics Association), Alyda Solis (Orianti) and Jeff Sauer (Jeffalytics), being just a few of those announced so far.

All those involved in eCommerce and Digital Marketing, but also offline entrepreneurs or retailers who want to launch the e-commerce channel are expected at the GPeC Summit 29-30-31 May with two days of Conference and Expo and one day of Masterclasses and Workshops with emphasis on subjects of maximum interest for any online business: GDPR, User Experience, Conversion Optimization, Content Marketing, Social Media, SEO, Artificial Intelligence, Google AdWords, Google Marketing, Mobile, Customer Satisfaction, Logistics and Courier, Market Figures, etc.

More than 800 unique participants – Top Management of the main companies in Romania and the region – are expected in the 3 days of GPeC SUMMIT, the event being an excellent opportunity for networking with the E-Commerce elite market.

Until April 20, 2018, the GPeC Summit ticket price has a discount by Very Early-Bird for just 119 EUR / person for all 3 days of the event. After this date, the price increases to 149 EUR.

More details about GPeC SUMMIT, as well as the event submissions, are made online on the GPeC website, in the dedicated section: