The Collection by Yardley, launched with a campaign fronted by Tigerlily Taylor

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Iconic British floral fragrance brand Yardley London are excited to launch The Collection by Yardley, with a directional campaign fronted by Tigerlily Taylor,  model, artist and daughter of global rock star and Queen drummer Roger Taylor.

The ‘one to watch’ style icon favorite of Mario Sorrenti stars in new attitude-fueled glam film to reveal Yardley’s new jewel inspired fragrance collection for the modern millennial exclusively shot by world-famous photographer Rankin.

Rankin/The Full Service
Rankin/The Full Service

I loved this shoot and the concept, which was conceived by The Full Service. Tigerlily embodied all of the different characters with such an amazing attitude. The whole thing was collaborative, creative and visually fresh. Everything you’d want in a project.


Yardley has a rich style heritage and is now about to embark on an exciting major brand reinvention as it gears up to celebrate its 250 years in 2020. As an offspring of the ‘rock aristocracy’, Tigerlily is part of the new style establishment, helping to bring Yardley’s heritage bang up to date.

At the start of this glittering era, the edgy video reveals the new five exquisite floral fragrance collection, which has been inspired by the beauty, opulence and glamour of jewels: Poppy Diamond, Rosie Ruby, Lilac Amethyst, Daisy Sapphire and Flora Jade.

The Collection by Yardley London is available exclusively from Boots stores and online.