Revolut, that recently attracted Serie C investments worth $250M, recruited Irina Scarlat, former Lead Marketing Manager Uber, to handle its operations in Romania from the position of Country Manager.
The main objective of the local team that Scarlat will head will be to attract 100,000 by the end of the year and to create a banking revolution in Romania. In present, 25,000 Romanians are already using Revolut.
Scarlat has over 7 years of experience in tech, marketing and project and team management. During the last 2 years, she headed Uber’s Romanian marketing team, defined Uber’s strategy at local level and got involved actively in different strategic initiatives at regional level. Previous to Uber, Irina was Chief Marketing Officer (CMO) TechHub Bucharest and How to Web and is also founder of Prove PR, communication agency dedicated to tech start-ups.
Revolut’s headquarters in Romania will be at TechHub Bucharest, a coworking space reuniting tech professionals in Bucharest.
Besides her experience and abilities, Irina also impressed us with her attitude: she has the determination and entrepreneurial mentality we are looking for and we are convinced that it is an advantage to have her in our team. We reached 25,000 users in Romania without making any marketing investments and we trust we can reach 100,000 by the end of the year, with help from Irina and the local team
Head of Country Managers Revolut
Revolut was founded in July 2015, with the mission to shake from the foundation the finance-banking sector. Revolut users can make an account in just 60 seconds, can spend money abroad in over 150 currencies, without hidden commissions, and have the possibility to handle and change 26 currencies directly from the app and to make domestic and international transfers using the real valutary exchange.
The company, headquartered in London, has over 1.7M users in Europe and processed, until now, over 60M transactions with a total value of over $15BN. The company gathered total financing of $340M from known investors like Index Ventures, Balderton Capital, Ribbit Capital or DST Global.