KFC Romania announced the launch of the Social Me online series, a production inspired by real stories that exacerbate the difference between the alter ego people build in social media and the real person. Social Me is a case study on what happens when young people let themselves driven by the hunt for like-s. The series is available on KFC Romania’s official social media channels ( Facebook, YouTube and Instagram TV) and is built starting from the local philosophy of the brand: Be real, not perfect!
Social Me has 4 episodes that present the high point and decline in social media of the main character, a young woman with a very clear daily mission: everything she posts in social media must portray her life as perfect, “All faked, nothing real”
With the launch of the series, KFC Romania inaugurates a new platform-concept for its social media, KFC Social Entertainment Channel, virtual space where consumers can always find something new and interesting.
The teams involved in the project are:
- KFC Romania: Monica Eftimie (Chief Marketing Officer), Monica Douglas (Marketing Director), Claudia Porojan (Senior PR & CSR Manager), Tina Cretu (Senior Digital Marketing Manager), Gina Zgubea (Senior Digital Marketing Manager), Alin Gabriel Nenciu (Senior Brand Manager), Andreea Boala (Brand Manager), Florina Călin (Junior PR & CSR Manager), Cosmin Canteri (Local Store Marketing Manager).
- McCann Worldgroup Romania: Ionela Buta (Deputy CEO), Catalin Dobre (Chief Creative Officer and Regional Creative Director), Ion Cojocaru (Content Director/ Director), Corina Ioniţă (Senior Art Director/ Visual Direction), Mihai Vasile (Senior Copywriter/ Screenwriter), Mădălina Pop (Copywriter), Raluca Berceanu (Account Director), Cristina Airinei (Senior Account Manager), Oana Grasu (Regional Account Director), Ruxandra Florescu (Regional Account Manager), Ocheşel Daniela (Media Planner), Alina Vasile (Media Account Director), Cristian Ene (Digital Planner).
- Golin: Roxana Dibă (Head of Brand Communication), Ana-Maria Stoica (Senior Media Associate), Diana Pralea (Media Associate), Alexandra Ion (Digital Manager), Claudia Bodnar (Junior Digital Associate), Geanina Rădulescu (Junior Digital Associate).