Photobox appointed The Specialist Works to handle its communications strategy, media planning and buying account following a competitive pitch against Bountiful Cow. Photobox is the leading digital consumer service for personalized products and gifts, and had previously appointed MediaCom as the incumbent agency, spending £4m in 2017. The Specialist Works will support Photobox as it looks to deliver brand and acquisition activity across the UK and France.
Following a competitive pitch, The Specialist Works are tasked with positioning Photobox as the go-to website for thoughtful gifts. The Specialist Works will be delivering brand and acquisition activity across the UK and France.
Martin Woolley, CEO, The Specialist Works
Photobox is a fantastic direct-to-consumer brand and we are looking forward to collaborating with them again to ensure they remain the market-leader in this sector. With our agile approach, we’re certain that we can successfully drive new growth.
Jo Lavender, Brand & Marketing Director Photobox
We worked together from 2013 to 2016, and were impressed with their evidence-based approach and the business growth they delivered. Their dynamic way of working and international capability has drawn us back to them. We’re excited to reunite, and deliver campaigns which celebrate meaningful real-life moments.
Photobox is the European market-leader in personalized photo gifts, serving millions of customers every year in over ten markets.