The Epica Awards has merged its Press and Poster prizes into a single Print Grand Prix. This came as a result of merging the press and poster categories. Digital outdoor and other out-of-home campaigns will be considered separately.
Epica’s editorial director Mark Tungate explained:
Given the evolution of the industry, we felt it unfair that traditional posters were forced to compete with digital and other innovations for the same Grand Prix. Print is a craft all of its own. At the same time, we wanted to celebrate Print in all its forms.
He pointed out that Epica is a creative prize judged by journalists – many of whom still write for print publications. “Print is definitely in our DNA.”
As well as welcoming print entries in its vertical categories – such as Food, Retail or Vehicles – Epica has a standalone Print Craft category. Although Print entries have generally declined over the years in favour of digital innovations, the quality of print work remains high.
For example, the “Trash Masks” campaign from Advantage Y&R in Namibia will grace the cover of the forthcoming Epica Book, an annual compilation of the best work.
The Epica Awards are open for entries until September 30.