Duracell appointed Pathfinder 23 and Synthrone E-commerce partner for Europe, India, Middle East & Africa

Business, Digital & Media, e-Commerce

Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa E-commerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide.  The Pathfinder 23 offering for Duracell is integrated with Synthrone – an E-commerce performance tracking & E-content implementation tool. Both Pathfinder 23 and Synthrone are part of Brand New Galaxy, an independent platform, which aggregates marketing services, agencies and technological start-ups.

We chose Pathfinder23 and Synthrone as this is a unique offering on the market, based on synergy between human expertise and tools automation, that enable us to simplify greatly our E-commerce operations end-to-end within our regional brand presence and its acceleration online

Julien Joannais,

Associate Director International Head of e-Commerce at Duracell

Kamil Przybyszewski (Client Service Director) will be leading the integrated team of PF23 and Synthrone tailored-made by Brand New Galaxy for the Duracell account.

We want to combine the unique knowledge of our E-commerce experts in Pathfinder 23 with advanced E-commerce technology from Synthrone, in order to make Duracell a true world-class E-commerce benchmark.


Pathfinder 23 is a global E-commerce agency focused on brand building in E-commerce, servicing also Coty consumer beauty brands among other global Clients.

Synthrone is an End-to-End E-commerce solution, which helps brands in the entire E-commerce path, from E-content storage, through E-content creation, localization, implementation and performance tracking.