Roxana Ciuhulescu – brand ambassador for SsangYong in Romania

Branding, PR

SsangYong Romania announced a partnership with the TV presenter Roxana Ciuhulescu, a collaboration that marks the start of the new SsangYong campaign on local market. With the new campaign, WAE Ltd, SsangYong’s importer in Romania, Hungary, The Czech Republic and Slovakia aims to promote the models of the Korean car-maker in Romania.

As part of the partnership, Roxana will have the use of a SsangYong car for the next year and she chose the SsangYong Rexton (4×4, automatic transmission in 7 steps and Premium equipment). An experienced driver in all categories and certifications, certified helicopter pilot and 4×4 competition vehicles, a very well-known personality for the auto-moto public in Romania, Roxana Ciuhulescu was the choice of the Korean car-maker for this image campaign and not only.

I am very happy SsangYong came back in force on Romanian market. The Korean car-maker is a brand with history, both in the street vehicles, as well in the motor sports. I have beautiful memories regarding SsangYong, as two years ago I participated with an SsangYong in the Rally Raid National Championship. It came the time of a new collaboration, this time with a street car. During the 18 years of my career in the auto press, I had the occasion of testing a lot of cars,but I chose few of them to be my daily partner. This is the beginning of a beautiful collaboration and I hope a long-term one, especially because I am still involved in moto sports. The new Rexton is perfect for my numerous family,it’s the perfect SUV, well-equipment, it doesn’t consume a lot, it’s silent, imposant and with imposing shapes. For me, the car has soul and needs to make a common body with the driver. I have always respected and took care of the cars because they took care of me as well. The new Rexton turns heads on the street, it’s a well-equipped and price accessible car that I recommend everybody that wants to buy an SUV. It’s enough to test it once that you will fall in love with it. Rexton is Koreans’ forefront

Roxana Ciuhulescu