Romanian Pastel communicates for Global Women in Tech (GWiT)

Business, Marketing, PR, Specialized Communication

Romanian agency Pastel communicates, through a strategic partnership, for Global Women in Tech (GWiT), a non-profit organization which supports women’s access and development in STEM (Science, Technology, Engineering and Math).

The partnership began with the development of the visual identity of the “Code Diversity Program”, a project through which GWiT aims to inspire and facilitate young people’s access to professions in the tech domain.

We proposed the visual solution of the logo to be as relevant as possible for the target.  Thus, the identity is made out of a code system that sustains woman’s presence in tech domains. “CODE” is expressed by the binary code, while the code sequence from the matrix, in translation, means “DIVERSITY”. The binary code is made out of feminine symbols (O) and masculine symbols (|), and the equal number of characters supports the idea of diversity. The statement “Decode your tech career” invites the young women interested in tech to decode the visual message and the program components.

Laura Iane,

Creative Director pastel

It is a great joy to be close to an organization with such an ambitious mission. The projects and the open manner with which the GWiT team approached the communication area have convinced us that we can team up. We believe in diversity and equal opportunities, and collaborating with GWiT is yet another opportunity to engage in projects with meaning both for us, and the association and especially for women who will benefit from the GWiT programs

Dana Nae Popa,

Managing Director pastel

We found in pastel’s team a trusted, creative, professional in communication partner willing to invest in sustaining our mission and who really understands the tech industry. We appreciate this collaboration and we have the certainty that we will be able to find and create the best solutions to lead the message of our projects where they will make a difference

Simona Sandru,

President & Founder, Global Women in Tech

The strategic partnership aims to develop the communication strategy for GWiT through PR and creative services.

Pastel team:

  • Dana Nae Popa, Managing Director
  • Cristina Oncescu, Head of strategy
  • Laura Iane, Creative Director
  • Cristina Icnoțiu, Art Director
  • Ionuț Ungureanu, Copywriter
  • Victoria Donos, Senior PR Manager
  • Alina Minu, Account Manager

GWiT team:

  • Simona Șandru, President & Founder
  • Steliana Moraru, Head of Marketing

pastel is an integrated communication agency, specialized in creating brand experiences. With over 12 years of activity on the Romanian market and over 5,000 developed projects, the agency has clients from different areas such as auto, FMCG, services, industry, 65% of which are market leaders.

Established in 2007, the agency has 30 permanent employees, most with over 10 years of experience in communication area. The agency offers at the moment integrated communication services for campaigns that take place both in Romania and at a regional level. The agency has among its clients:  Colgate-Palmolive România & Polonia, Dacia&Renault, Jacobs Douwe Egberts, kika România, MedLife, Mega Image, PRO BCA, Royal Canin România, TCC, TenarisSilcotub, Sun Plaza, Mondelez, Nordic Import Export, Maspex România, Grana Sp. Z.o.o (Inka brand), Bonduelle România.