During this year’s Valentine’s Day, Belgians showed their lover true emotions with a fresh emoji. Supermarket chain Lidl and BBDO Belgium inspired them with an unique new packaging for bananas, peaches and eggplants – the most commonly used love emojis. They were presented in “message boxes”, ideal for a Valentine message.
In recent years, food emojis became a popular way to send explicit love messages in a more subtle way. This Valentine, they could also be used outside the digital chat boxes.
Lidl gave its clients the idea to go for real, tangible and fresh emojis this year. Fresh peaches, eggplants and bananas, straight from Lidl supermarkets. Each of these fruits and vegetables got a new “message box” packaging that was customizable with a personal message.
For those who didn’t make it to the store, Lidl had an extra surprise. The supermarket chain came to train stations, shopping areas and provided commuters with free message boxes and fresh emojis.