Parisian Romance created the new global campaign for the launch of Audi’s S6 and S7

Ads, Advertising

Parisian agency Romance created a global campaign for the anticipated launch of the new Audi S6 & S7, rejuvenating the iconic “Dr Jekyll & Mr Hyde” classic story and highlighting the stunning performance that lies behind the magnificent design of the cars.

The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when a powerful voice can be heard reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde.

After the wins of Audi Sport in 2016, PokerStars and more recently P&G (Pam-pers), Romance pursues its development by supporting clients at an international level.

Christophe Lichtenstein,

co-founder and CEO of Romance

The ad launches globally this week, on the Audi Channels.


  • Client: Audi AG
  • Brand Management: Giovanni Perosino, Kristin Harder, Ekaterina Berberikh
  • Agency: Romance
  • Executive Creative Director: Alexandre Hervé
  • AD: William Verdel, Sébastien Mertens
  • Copywriters: Philippe Pinel & Frédérick Lung
  • Business Director: Sébastien de Milleville
  • Account Manager: Sarah Holgado
  • Tv Prod: Corinne Persch, Laurie Delahayes
  • Production Company: Insurrection
  • Director: Alex Courtès
  • Sound Production: THE