Vodafone Romania extends the gamification based campaign concept and offers both company’s consumer subscribers and prepaid service users the possibility to collect, within a new version of MyVodafone app game section, virtual cards that can bring them any of the big prizes from four categories: two Audi A5 Cabrio, 50 prizes of 1,000 euro in cash, 100 Huawei P30 Pro smartphones and 1,000 vouchers of 100 euro for Oxette jewellery and watches.. Users from both Vodafone and other mobile networks can now win millions of instant prizes by playing in the special MyVodafone section. Due to a new innovative feature added to the game, any user can collect virtual cards with their friends, by joining groups of players they create within the app. They also can exchange virtual cards with other members of their group.
We build further on our gamification direction and bring our proposal to a new level. We now expand benefits available to our customers and the possibility to join the game to all mobile users, irrespective of their network or service they use. Our campaign concept, which goes beyond offering just extra service benefits, is a proposal launched to all people to have fun and enjoy life,” said Mostafa El Beltagy, Consumer Business Unit Director Vodafone Romania.
The game mechanism offers Vodafone customers the possibility to win a big prize from one of four different categories after collecting all virtual cards related to that specific category. Prepaid service users receive a Mystery Box with virtual cards each time they recharge their prepaid service account in My Vodafone, while Vodafone subscribers receive such cards with each issuance of their monthly invoice. All of them, as well as users from other networks also receive virtual cards for daily MyVodafone app access. The number of Mystery Boxes with cards received depend on the level they achieve within the game. By being part of a group, they can multiply chances to collect more cards, as the game level achieved depend on the total number of cards all members of a group collect altogether.
Virtual cards that MyVodafone users receive can be either Jokers, which bring instant wins including data bonuses, or special cards that become parts of a one of the four collections structured on big prize categories. Virtual cards that can bring big prizes with special collections are available only to Vodafone customers.
Vodafone customers and all other users enrolled in the game can visualize at any moment their card collections and see what cards they hold by accessing the dedicated section of their My Vodafone account. They can also find all details about the game mechanism, the prizes and the way they can best play the game to win, on www.vodafone.ro/mysterybox.
The new campaign is promoted under the headline “Everybody plays, everybody wins”.