Cheil Worldwide has appointed Ricardo Catalano, a former CEO of Artefact, as Chief Operating Officer of Cheil France.
Based on his work experience at Artefact, Wavemaker and 1000Mercies, Ricardo will lead the multi-disciplinary agency’s growth in France and orchestrate the extension of data-driven marketing skills across the entire European network.
As Cheil is actively committed to O2O innovation, the new appointment will help bolster the company’s data-driven marketing offering that will transform the way brands interact with their consumers by connecting on/off line touch points through the use of data.
Thanks to Cheil’s “pioneering” vision and their strong operating model, the company has lots of opportunities, more than ever, in the omni-channel world and keeps pulling up growth in their business. I am proud and happy to join Cheil to contribute to its acceleration in the field of data marketing, both from a strategic and operational point of view. I cannot wait to develop the best data-driven marketing practices for our valuable clients.
COO Cheil France
Cheil Worldwide is one of the world’s leading marketing solutions companies, with 6,900 employees in 53 offices from 44 countries around the world. Our global network includes Cheil Worldwide, Barbarian, BMB, Bravo Asia, Centrade-Cheil, Cheil PengTai, Experience Commerce, iris, McKinney, and One RX.