Fospha Marketing collaborates with Appetite Creative to build a fully responsive hybrid style of website

Business, Digital & Media

Appetite Creative announced it built a fully responsive hybrid style of website for Fospha Marketing, the award winning multi-touch attribution provider and disruptor. The build, which was completed in under 5 weeks, used the most recent and modern web trends to create a truly dynamic, fast and engaging experience for the user. The website was built as a JavaScript SPA (Single Page App) with added support to SSR (Server Side Rendering), to deliver additional SEO and performance benefits.

This hybrid model was used in conjunction with WordPress as back-end platform and API provider and all the content feeding the website is provided by connection to a back-end API. By using WordPress back-end, the Foshpa Marketing team users are able to use a well known system and can easily update the website content, even with limited coding skills.

Our objective was to create a high impact, agile and cutting-edge site that delivers a great experience for visitors and showcases quality content (…) We wanted a highly accessible interface with a company that works in partnership with our team and we feel like we have achieved that with Appetite with a unique website and exceptional service.

Fay Miller,

CMO, Fospha Marketing

Appetite Creative delivers cutting edge creative work for clients such as Apple, Chanel, Disney, Mercedes, Bvlgari, Marriott, Emirates and Royal Bank of Scotland.

There is a growing trend towards investing in website technology to ensure that the online destination for your customers is not left behind.  As specialists in ad tech and marketing tech, we work closely with our clients to ensure that we translate their requirements into a fully interactive and efficient website. Beyond the hybrid approach (JavaScript SPA + API) the new Fospha Marketing site is also integrated with different third-party platforms and services such as Pardot, Google Tag Manager – fulfilling Fospha Marketing’s own custom tagging needs. By using bold colours and a strong design on top of dynamic and modern web technology  the site really is in the forefront of its kind in the ad tech marketing space and we are both delighted with the results.

Jenny Stanley

MD Appetite Creative Solutions

Fospha Marketing is an independent attribution provider that solves challenges using data science, AI, products and people. We unlock the hidden value in your data to reduce cost, increase efficiency and drive growth by building customer data platforms for our clients to power data-driven Multi-Touch Attribution (MTA) and Marketing Mix Modelling (MMM). Voted ‘Best Attribution Platform’ at the 2019 Martech Awards, our people deliver better brand experiences for our clients’ customers and better outcomes for the marketing team.

Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and delivering inspiring creativity for marketers and media owners. With innovative creative solutions across all devices and screens, the company also delivers three unique formats: Liquid Skin, Liquid Reality, and Liquid Games. The company portfolio also offers comprehensive web page builds and digital advertising formats.

Appetite Creative provides ad-serving with actionable statistics and transparent insights in real time, allowing brands to capitalize on the optimum impactful format across multiple websites. Founded in 2014, the company has offices in London, Madrid, and Dubai. Appetite Creative awards include The Drum Clutch Top Digital Agency 2018, MENA Best Digital Creative of 2017, and are also proud to be a RAR recommended Agency.