McCann Worldgroup Romania – the only agency in Romania to win at Cannes Lions 2019

Awards, Cannes Lions

McCann Worldgroup Romania’s team was one of the 6 teams from all over the world that made it into the finals of the Hackathon and spent a week in Cannes, together with experts from Amazon and Huge and global influencers. The team participated to hacking sessions and developed together innovative solutions to solve global problems with help from technology.

The proposal formulated by the Romanian team incorporated gaming and real-time monitoring elements, who bring together ordinary people and researchers, in a common effort to protect insects in danger of extinction.

The campaign from McCann Worldgroup Romania that won accolades in Cannes were “Internet’s Residency Exam” for Regina Maria Health Network, developed together with McCann PR and “Tecsesti Vlogs” for Albalact, developed together with MRM//McCann Romania.

“Internet’s Residency Exam” received Silver in PR, while “Tecsesti Vlogs” scooped a Bronze in Social & Influencers.

Besides the awards and the nominations with the winning campaigns, McCann Worldgroup Romania had other 4  shortlists with 2 different campaigns:

  • Half Full (Coca-Cola) – 3 shortlists in Direct and Brand Experience
  • Bihor Couture (Beau Monde) – shortlisted in eCommerce

35 awards in 9 consecutive years.

I am proud of the constant performance we have, it has behind a lot of work.

I am proud because it is, first and foremost, a success of a culture in which each contributes in its own way, people are motivating each other and they always want to make more. That is what we are building every year.

I am proud that, although this year we scooped 2 awards, we were shortlisted with 4 different campaigns. I am proud of our ambitious clients and the trust they have in us. We are challenging each other and end up doing courageous things

Catalin Dobre,

Chief Creative Officer McCann Worldgroup Romania & Regional Creative Director McCann CEE

During the last few years, Albalact got involved in supporting the community from this little authentic mountain village, that lays in 20 km distance from our factory. The fact that their stories went over the border and made the jurors smile in a prestigious festival such Cannes Lions is only making us happy and makes us even prouder with a campaign that was already close to our hearts

Cristina Miclea,

Marketing Director Albalact

We are thankful for the prestigious award given by the biggest international instance in advertising and proud to have become the first company from the health services industry in Romania to scoop an award in Cannes. We supported with enthusiasm the creative idea behind the campaign and we will continue the series of innovative initiative aimed to benefit our patients

Greta Redeleanu,

Marketing Director Regina Maria Health Network

McCann Health received, this year, the distinction 2019 Health Network of the Year at Cannes Lions, while McCann Worldgroup won, during the festival week, 5 Grand Prix, 1 Titanium, 14 Gold, 17 Silver and 36 Bronze, all in all 73 trophies