This summer, Peroni Nastro Azzurro is main partner at Neversea, the biggest music festival at the Romanian seaside, event that will introduce for the first time the usage of the paper cup for serving draft beer. Reaching its third edition, the event will take place Juy 4 – 7th, in Constanta.
For the first time during a music festival in Romania a beer brand will implement the serving of draft beer in a recyclable paper cup. Moreover, the participants will be able to collect the paper cups in special containers found in the festival area.
What have in common the Neversea festival, the sea and the long awaited summer? Our premium beer born in Italy, Peroni Nastro Azzurro, that inspires us to cherish the time out moments when we gave time for them, to truly disconnect and to enjoy life with the relaxation and the typical Italian detachment. At the same time we are caring about the environment as well and for the first time at a festival Peroni will introduce the paper cups for serving the draft beer at Neversea, promoting an environmentally responsible behavior without compromising the great experience of the draft beer consumption,” said Bogdan Jianu, Brand Manager Peroni Nastro Azzurro.
Moreover, proving to be a responsible festival goer will win you accessories for the time out moments, depending on the number of cans introduced into the collecting machines. Therefore, at 3 cans the participants can donate their value to the Non Profit Association Alucro, for the program Every Can Counts (www.everycancounts.ro), at 5 cans they will receive a headband and at 10 cans a money-belt. The sustainable events are part of Ursus Breweries’ strategy and it is possible with the help of the partners Can Pack Recycling, EveryCanCounts Romania and GreenPoint Management.
Taking time out moments on the Peroni Riviera
Peroni also prepared a series of activation that will introduce the participants into Italians’relaxed mood, having at the same time the chance to win an Italian symbol – the Vespa. During the four days of the festivals the participants need to collect 6 stickers representing 7 Peroni beers (can or draft) from the special areas. Based on them, every festival goer will receive a key that they have to verify and see if it fits the exhibited scouter in the Peroni area. The participant whose key starts the engine will be the lucky winner of one of the 3 Vespa Primavera 50.
The activation area includes a special arranged beach with beach chairs and four-posters beds in order to relax, the area with blue sand, the lifeguard house and the surf boards ideal taking pictures or the swing placed at the waterfront. Moreover, there will be a special food corner on the Peroni Riviera where the participants will be able to enjoy famous Italian dishes.
The campaign developed under the concept “Momente de respiro cu Peroni la Neversea” (Time off moments with Peroni at Neversea) includes a TVC, radio, outdoor, online communication and social media, promotion in the traditional and modern retail and rolls during the summer.
On this year’s Neversea stages will be acts such as: G-Eazy, Jessie J, Afrojack, Lost Frequencies, Steve Aoki, Rudimental DJ, Jamie Jones, Tale of Us, Andy C, Wilkinson DJ Set, Flux Pavilion, Chinese Man, Dj Snake, Dj Alesso, KSHMR, Salvatore Ganacci, Sean Paul, Vini Vicii, Basjackers, Dubfire and Dub FX.