CLM BBDO and Mars launch a new campaign for Snickers ice cream bars

Ads, Creativity

CLM BBDO and the Mars group are taking advantage of the sunny days to put the spotlight on unmissable Snickers ice cream bars.

Launched in the early 90s, the Mars ice cream bars provide a large range, offering the iced version of their iconic brands : Snickers, Mars, Bounty, Twix…

In 2019, the brand is back on TV with a film staging a classic situation: this awkward moment we all remember going through in the teenage years. But with the promise « Nothing satisfies more than a Snickers ice cream », the idea conveyed is that only the Snickers ice cream will deliver such an intense experience, from beginning to end.

The film will air in June 2019 in Germany then the campaign will be launched in other European countries, Russia and Australia beginning of 2020.

The film will be aired on TV and online with different 6s videos.


Agency: CLM BBDO

  • Benjamin Dessagne – Executive Creative Director
  • Stephane Santana – Executive Creative Director
  • Clement Dantzer – Artistic Director
  • Quentin Kientz – Copywriter
  • Veronique Bernard – Strategic Planner
  • Judith Romero – Account Director
  • Meigge Sauvaget – Account Manager
  • Thomas Monneau – Account executive

Production Agency: Insurrection

  • Max Sherman – Director
  • Mounia Mebarki – Executive Producer
  • Louise Gavini – Head of production
  • Cecile Caussat – TV Producer