Students from Danish School for Media and Journalism – 8 pencils at 2019 New Blood Award


This year, 6 teams from DMJX – Danish School for Media and Journalism scooped 8 pencils, including a Black one. That was unveiled last night, at D&AD’s gala that revealed the winners of their 2019 New Blood Awards.

173 Pencils were awarded in total, with 3 Black Pencils, 4 White Pencils and 29 Yellow Pencils among the most coveted accolades. Judges also awarded Best Stand to Falmouth University (MA, Communication Design) at the D&AD New Blood Festival and selected 54 graduates from 1,000 exhibiting students as ‘Ones to Watch’.

New Blood is one of the world’s largest student competitions and the winners represent the best emerging young talent from around the globe. Hand-picked by industry-leading luminaries from design and advertising, the winners impressed the judges with their creative thinking and practical skills and tonight were each awarded one of the industry’s most prestigious creative accolades: a New Blood Pencil.

The Danish teams scooped the following accolades: The New Blood Awards are a platform for students and other new creatives to not only showcase their talents on real briefs, set by real clients but also to learn from the workshops and tools that support those wanting to take on the challenge. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.

Entry to the Awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under. Those who have won a Pencil have gone on to work in some of the biggest names in the industry, such as AKQA, BBC, Apple and Wieden + Kennedy.