Rankin shoots celebrity mugs to raise awareness for The World’s Biggest Coffee Morning in aid of Macmillan Cancer Support. ‘Whose mug is this?’ launches this year’s campaign for Macmillan’s biggest annual fundraising event.
Approaching its third decade and raising over £200 million to date, The World’s Biggest Coffee Morning brings people together across the UK over a cuppa, asking them to donate the cost of their coffee in support of those living with cancer. With 1 in 2 people diagnosed with cancer at some point in their lifetime, this catch-up coffee call really couldn’t be more valuable.
To raise more awareness, more money and get more people involved in the 2019 event, Rankin has captured a series of fun and intimate portraits of steaming hot faces you’ll recognize. Doing their best to hide behind the humble cuppa, these pearly whites and glittering eyes unveiled with Rankin’s signature style, take the term ‘mugshot’ to a whole knew realm.
With talent including TV presenter Rylan Clark-Neal, Strictly Come Dancing head judge Shirley Ballas, music legend Boy George, comedian Joe Lycett and actor Faye Brookes. If this sparkling celebrity line-up isn’t your cup of tea, we don’t know what is.
Its been a lot of fun photographing these stellar faces for such a fantastic cause. Although the campaign is playful, the message is an urgent one. The more people we get hosting a Macmillan Coffee Morning, the more money we raise to support those fighting this horrible and now fearfully common disease.