sid lee Paris announced a new addition to its creative team, Paula Hochberg, that joined the agency as Creative Copywriter.
Originally from Spain, where she studied advertising, Paula also studied in Belgium (Hogeschool PXL) and Argentina (Master Undergound AD). In addition to her experience working with brands like Heineken, Samsung, Coca-Cola, Vodafone, and Fiat, among others, she has earned numerous distinctions for her work. Notably, Paula’s campaigns, “Hope” and “Decisions” for the International Committee of the Red Cross earned numerous awards at The One Show, Clios, Shots Awards, ADCE, D&AD and Cannes, where Hope picked up a Grand Prix in 2018.
Paula will work with the agency’s creative team on its global accounts.