Romania: The Alternative School – Eurobest Semester – open for applications

Education, Know-how Sharing, Marketing

For the 15th consecutive year, The Alternative School is open for applications. The deadline is 16th of October. The School starts on October, 17th and the winning team of this semester competition will be announced on November 9th. The winning team, selected by an international jury, will represent Romania at the Eurobest Integrated contest, taking place in Poland, between 28th of November and December 1st.

Dedicated to people under 30 from all walks of marketing, branding and communication related disciplines, this dense semester consisting of 7 meetings is focusing on emotional intelligence, kindful brands, foresight, business growth trends, ExO mindset, Design Thinking, tech & new medias, cultural insight, visual languages, content worth watching, private label intelligence & evolved markets.

The meetings are structured on the seminar + workshop model, where reputed guest are sharing the latest relevant information and the students are working on briefs, to train their brain for the upcoming international competition and building new neuronal paths and new ways of approaching problems, useful in their daily projects. The attendance fee is 200 E / person.

In the program of the semester, there are diverse themes,with the program until now looking as it follows:

  • October 17th – The Opening: Focus on the future 
T. Migdalovici Founder LoveAndLobby & The Alternative School: EQ brands & the future of creativity
*Diana StafieCO-Founder, Future Station // Exponential growth. ExO Model. The future of Media (2h)
  • October 19th – Focus on the visual languages & visual storytelling
Anca Ifrim, former Young Lion, Senior Art Director, HEIST INDUSTRIES: Visual Languages, concision, clarity, impact. Essential takeaways in graphic design for a memorable presentation. (3h)
  • October 24th – Focus on Creative Efficiency & Culture 
Mihai Gongu, Regional CD, Cheil, Eurobest Grand Prix Winner: WIN-WIN-WIN. How to integrate the efficiency mind-set & cultural insight within the creative process (2h)
  • October 26th –  Focus on digital and tech
Alina Catalina Banuleasa, Partner, Design Thinking Society: Digital evolution. People & Tech. Shortcut for conscious growth (3h)
  • October 29th – Focus on Experience  
Miruna Mihalache, Former Young Lion, Senior Brand Manager ALBALACT, Cannes Lions winner: Creativity for Smart Clients. Lessons from a client scoring big in both efficiency and creativity contests.
  • October 31st – Focus on content
Ion Cojocaru / Director & CD McCann, Cannes Lions Winner: Content worth watching
  • November 2nd – Focus on evolved markets, niche markets & healthy creative habits 
Filip Gonzacenco, Former Young Lion & Creative, Publicis Paris: 3 years. What Paris thought me and you should practice as well.
Isabella Branisteanu – Founder Thinkegic: PRIVATE LABEL – The insights beyond the private label legend and why are they useful to people working in other marcom areas.

Within the current semester, two competitions will take place: one selecting a team to represent Romania at the Eurobest Integrated creativity contest (taking place in Warsaw, Poland, from November 30th to December 2nd) and the other one, selecting a shortlist of three Romanian students (23 years old or younger) for the Roger Hatchuel Academy, taking place in Cannes, at The Lions, for a week, in 2020. The Eurobest winners will have their attendance cost covered, but the flight tickets will be in their responsibility.

More info at:,,