Following a competitive pitch launched in November 2018, the Road Safety Delegation (DSR) has selected the group composed of Serviceplan France, Babel and Madame Bovary.
The group comprised of Serviceplan France + Babel + Madame Bovary will be in charge of strategic advice, design and implementation of media and non-media communication actions of the DSR for the next 4 years (excluding digital, press relations and purchase of space).
Serviceplan France, directed by Alain Roussel, favours the development and realization of integrated communication concepts. Since the beginning of 2019, Babel has set up a centre specializing in issues of general interest, headed by Eric Zajdermann. Madame Bovary, founded by Pascal Couvry, reconciles creation and corporate subjects.
The Serviceplan Group is the largest and most diversified owner-managed and partner- managed agency group in Europe. Founded in 1970 in Munich as a traditional advertising agency, Serviceplan today has 4,200 employees in 24 locations. Together with preferred partners, Serviceplan Group is represented in 35 countries worldwide. Serviceplan Group regularly wins awards at national and international creative competitions.