The competition for the “Swiss Poster Award” is now open: creative individuals, agencies and businesses can now submit their campaigns for 2019 online. With six categories, there is plenty of scope for artistic creativity. Entries close on 30 November 2019. The posters will be evaluated and nominated by a specialized jury made up of 20 renowned advertising, culture and design experts. Award winners will be announced and acclaimed on Poster Night.
The Swiss Poster Award recognizes creative thinking and is Switzerland’s most important competition for analogue and digital out-of-home advertising. Entries can be submitted online, without paying any fee. All analogue and digital works exclusively designed for Switzerland and the Principality of Liechtenstein that were displayed in public spaces in 2019 are eligible.
Judging on 9 January 2020 will focus on the originality of the idea, innovative approaches and the graphical and design execution of posters as an opinion-forming medium. However, marks may also be awarded for the poster’s implementation, its communicative sustainability and its hard-hitting emotionality. The jury will be presided over by Christian Brändle, Director at the Museum of Design Zurich. The latest member of the jury is Martin Walthert, Chief Marketing Officer at Digitec Galaxus AG., Fernando Perez, Wirz Communications AG, and Romano Zerbini, d.o.k.-Zerbini, have ended their active involvement on the jury after a period of four years.
The best posters of 2019 will be announced and acclaimed on Poster Night, an awards ceremony scheduled for March 12th 2020. The “Swiss Poster Award” honors exemplary design in out-of-home media, while at the same time underscoring the specific strengths of analogue and digital outdoor advertising and its increasing importance as a medium.
The competition categories are: Commercial National (Major nationwide poster campaigns with posters in at least ten cantons and/or the five biggest cities in Switzerland. Posters must provide information in any form about companies, products, services or events.), Commercial Local and Regional (Posters with local and/or regional significance. Posters must provide information in any form about companies, products, services or events), Public Service (Posters for charitable organizations, political organizations and public-sector institutions), Culture (Posters for cultural institutions or events, for example theatres, museums, exhibitions or festivals), Out of Home Innovations (new ideas and implementations in the field of commercial outdoor advertising), Digital Out of Home (Digital advertising media with moving image/text. Played on at least 70-inch screens) .