The Balkan Hub, first of its kind regional network of independent communications agencies given official start in Sofia

Business, Marketing, PR

At a high-profile event on 8 Oct. in Sofia, Bulgaria, an alliance of seven communications agencies from Southeast Europe was officially announced in the presence of top managers of leading local and international companies, as well as of reporters from the key business news media in that country. The initiator of the project and host of the opening was Interpartners Group and the alliance was launched as ‘The Balkan Hub – United Marketers of the Balkans’.

The alliance includes apart from the host Interpartners (Bulgaria), also the agencies Media Concept Store (Romania), WhiteAd (Greece), Domino Communications (Serbia), New Moment Albania (Albania), New Moment Skopje (the Republic of North Macedonia) and Communications Lab (Croatia). Each of these owners driven companies has a pronounced profile in the sphere of marketing communications, a solid portfolio of local and international clients and ambitions to join actively the process of integration of business solutions across the region.

On the occasion of the founding of the regional network, Katya Dimitrova, Managing Partner of Interpartners Group said:

’The Balkan Hub’ is the first of its kind structure with a clear focus on the Balkans and offering in-depth expertise in the region to deliver services with a single coordination center – notably, the market of origin, and to work as a single team on seven markets – flexibly, easily and prioritizing measurable results to the benefit of our clients

Following 27 years of development on the market at home and a few successful projects in neighboring countries, Interpartners believes that the right moment has come for partnerships with a regional focus. The step is taken against the background of the inspiring example of local companies either planning or already carrying out expansion on the challenging regional market.

Media Concept Store is an independent communication agency present for 10 years on the Romanian market. Created and developed by a professional team with over 19 years expertise in advertising, agency’s mission is to develop effective communication solutions for brands’ growth and consistency.