McCann Worldgroup in Europe announced that Adrian Botan will assume a new role in the region as Chief Creative Officer. This is in addition to his current remit as President of the Creative Leadership Council in this region.
In his new position, Botan will focus on further strengthening the network’s creative capabilities across Europe to provide clients with a product of exceptional quality that drives significant business results, whilst continuing to build a culture, which nurtures the best creative talent in the industry.
Under Botan’s tenure the network has achieved multiple milestones in creativity over the past five years in Europe, including being named 2019 European Network of the Year by the Cannes Lions Festival of Advertising, to winning Golden Drum Network of the Year for the sixth time in seven years, to being Campaign Magazine’s Agency Network of the Year in Europe, 2018.
Commenting on this appointment, Pablo Walker, President Europe, McCann Worldgroup said, “Adrian has elevated the creative level of our region through consistently excellent work. A wonderful by-product of this is that we have become the leading creative agency in Europe. Thanks to his unique ability to combine creativity with business acumen and knowledge I have every confidence that he will do extremely well and continue to make a significant contribution to our clients and the success of their businesses.”
“The last few years have been transformative for McCann Worldgroup in Europe. We have built a great creative community, managed to deliver great work in the process, and this year we had a stellar performance at Cannes Lions, being recognized as the most awarded network not only globally, but also in our region. I’m really excited to take Europe to a whole new level from the new position and to focus on our markets to impact talent, culture and the work,” said Botan on his new role.
Rob Reilly, Global Creative Chairman, McCann Worldgroup said, “We have a lot of amazingly talented people in the region who, along with our brave brand and killer production partners, have been relentless about making big ideas that have big impact. Adrian has led by example on some of our largest clients and spear-headed a creative community in Europe that is second to none.”
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands play a meaningful role in people’s lives. McCann Worldgroup was recognized by the Cannes Lions as the 2019 Network of the Year and by the Effies as the world’s most creatively-effective marketing services company both in 2018 and 2019. The network comprises McCann (advertising), MRM//McCann (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).