Call for Creatives: Building Conscious Business at the Creative Incubator 2020

ADC, Advertising, Events, Marketing

Vienna, Rome, and Lisbon are the cities announced for the 2020 edition of the Creative Incubator, a program developed by Pi School in collaboration with the Art Directors Club of Europe. This year, the creative community gathers to create strategies that help brands serve a higher purpose.

Each year, the Creative Incubator travels around Europe to debate the trends of the creative industry, propose new working models, and provide new tools for creative professionals. The 2020 edition is focusing on conscious capitalism and conscious business, as future organizations can only become sustainable if they serve a cause while making a profit.

Creative Incubator 2020 is looking at the role of the creative industry through topics such as collaboration, cooperation, and the role of creativity in conscious business culture.

Pi School and the Art Directors Club of Europe, opened the registrations for creative organizations and individuals, aiming to support clients implementing their purpose-driven strategy. Each module can be attended separately or as a complete journey. Participants have the opportunity to directly contribute to the key findings of the debate, that will be presented at the 7th ADCE Creativity Festival.

The speakers, yet to be announced, come from different fields related to the creative industry, and bring their exclusive professional insight to the discussion. Pi School and ADCE collaborate with lecturers such as Fergus O’Hare (Facebook, BBDO, SAATCHI), Rey Andrade (Creative Director at 72andSunny), Luis Villa (Principal Director at Accenture Interactive), or Fernanda Romano (Executive Director of Digital Channels at Alpargatas S.A.).

The program starts in Vienna (5-7 March), it then moves to Pi School’s home in Rome (4-6 June), and finishes the incubation journey in Lisbon in September, at a place to be announced. Similar to the previous edition, the results of the Creative Incubator will be presented at the ADCE Creativity Festival, taking place in Barcelona in November this year, and a white paper with concrete guidelines will be available for download.

Registration is open at the Pi School’s website.