Adverty partners with MADFINGER Games to enable seamless in-game ads

Adverty AB,  the leading in-game platform, has signed an agreement with world-class independent game developer MADFINGER Games to enable seamless in-game advertising in the upcoming new title “Shadowgun War Games”. Launching on Google Play and Apple App Store in February, the game has over one million pre-registrations to date and this partnership will enable the upcoming new mobile game “Shadowgun War Games”, a free-to-play multiplayer tactical FPS with outstanding graphics and intense 5v5 gameplay to run premium in-game advertising.

MADFINGER Games is a world-class independent game developer with a focus on mobile and console platforms. Founded in 2010, their games quickly shot to the top of the charts in sales and hit the number 1 spot in over 100 countries. Renowned for stunning visuals and outstanding gameplay experiences, MADFINGER Games has received worldwide acclaim and a series of prestigious awards, including Google Play’s “Most Beautiful Mobile Game 2019”.

Optimized for most modern devices, Shadowgun War Games brings console-quality action to mobile and offers the competitive gameplay of PC and console to everyone.

Gaming on mobile devices is set to become the new marketplace for brands to successfully reach its audiences. MADFINGER Games has created an astonishingly beautiful, high-quality multiplayer experience where our seamless in-game ad solution fits perfectly. It is an innovative partnership which will provide the complete experience with unobtrusive and immersive ads within the outstanding graphics and intense 5v5 gameplay of this much anticipated game

Niklas Bakos,

CEO and Founder Adverty

MADFINGER Games plan to release regular updates and added features to keep players thrilled for years to come. The future will see the arrival of exciting new heroes, game modes, maps and support for esports.

“We are thrilled to collaborate with Adverty,” said Marek Rabas, CEO of MADFINGER Games. “Their in-game advertising tech provides us with full contextual ad targeting for our game monetization.”

Shadowgun War Games has been eagerly awaited by gamers all around the world, ranking up more than one million pre-registrations to date. Set to release on Google Play and Apple App Store in February, the pre-registration and a video teaser can be accessed from the links below.

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams.

MADFINGER Games is a world-class independent game developer with a focus on mobile and console platforms. Founded in 2010, their games quickly shot to the top of the charts in sales and hit the #1 spot in over 100 countries. MADFINGER Games is renowned for stunning visuals and outstanding gameplay experiences, which have received worldwide acclaim and a series of prestigious awards, including Google Play’s “Most Beautiful Mobile Game 2019”. The studio’s most popular titles are Shadowgun Legends, Unkilled, and Dead Trigger 2.

Shadowgun War Games is a free-to-play multiplayer tactical FPS with outstanding graphics and intense 5v5 gameplay. It’s a highly competitive team PvP shooter where you choose your hero and fight alongside teammates to win fame and glory in the galaxy’s favorite sport, War Games. Work out your strategy for classic Capture the Flag or go in all guns blazing in Team Deathmatch. Optimized for most modern devices, Shadowgun War Games offers the competitive gameplay of PC and console to everyone. It’s the best PvP experience on mobile!

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