Tigran Mirzoyan, CEO at Smarketa.com, is a marketing and creative content specialist with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist he draws inspiration from the simple things such as everyday life and the matters one come across on a daily basis doing his best and above to help everyone around. Tigran shared with Adhugger.net a few predictions regarding eCommerce SEO for the next year.
The huge percentage of Google market share (over 90.1%) shows that search engines are going to keep their sustainable role for eCommerce businesses. Regardless of which search engine you prefer, all of them share a similar mission: to help users get the most relevant search results from authority websites.
Sounds great! However, it is not as easy as it seems. There are so many similar brands that want to improve search engine ranking. Current SEO trends, tactics and strategies are really helpful, and they should be an inseparable part of your marketing campaign. However, why not take one step ahead and find out what professional marketing agencies predict
for future SEO? This information will be really helpful to build strong tactics for your business. Let us see some:
- Quality and Optimized Content Will Continue to Rule
From the statistics of content marketing usage it becomes clear that the role of content will become even stronger in the future. Being one of the marketing strategies which brings high benefits, as a marketer you need to pay attention to all the details.
Quality content is directly connected to your SEO ranking. Nowadays it is an inseparable tactic for over 90% of B2C and B2B marketers. It is one of the best ways to educate your audience to make a buying decision.
- Greater Focus on UX
Your sales and revenue are directly intertwined with the user’s behaviour. Besides SEO basics, there are some minor details that you need to put into consideration in order to attract more customers. The future SEO trends promise to give more value to user-centred design.
In order to improve the user experience, there will be more attention to customer services. More artificial intelligence tools (similar to chatbots) will be included. They will include human-like manner to cover queries more naturally.
- Mobile-first Approach will Dominate
Based on the current huge numbers of mobile users in the world (only in 2020 it will reach over 2.87 billion), the mobile-first approach will become a tactic that will dominate in the online marketplace.
With the importance of positive user experience for search engines and businesses, the need to deliver your information to the right screens becomes obligatory. It is one of the great ways to fulfil the user’s needs and provide with a great decision journey.
- Massive Use of Voice Search and Apps
According to future predictions, by the year 2021, the number of sales based on voice-search will reach over 3.56 trillion. It has evolved over the years and what seemed to be an alternative approach, now has become a necessity for businesses.
- More Long-tail Keywords Searches
The growth and development of voice apps and voice search have given long-tail keywords more importance and value. It has become one of the greatest SEO tactics. Although some marketers think that they bring less search traffic, they have more value in terms of conversion rates.
There are several reasons for integrating long-tail keywords in your future marketing campaign. The top reasons include:
- They help outrank the competition
- They provide you with high conversion-rates
- They give the searchers more value
- Use of Interactive Content
For almost 93% of marketers, the integration of interactive content is a great way of educating their customers. Interactive content tends to give more value for keeping customers’ attention to your business.
It is a great way for giving quality information, engaging your audience as well as entertaining them, which in turn helps in creating positive UX. The usage of the most common types of interactive content is essential for encouraging people to make an immediate buying decision.
- Integration of Video-first Approach
The use of video content will continue to be an inseparable part of SEO strategies for 99% of marketers. New tactics and strategies will be for creating video-first approach. The video will continue to be a great way for targeting people.
Videos generally engage viewers and attract people’s attention. In comparison to texts and images, videos gain more shares nowadays, which is a great indicator, that it will be an important marketing tactic in future as well.
Each year brings excellent opportunities and new challenges for search engine marketing. With new Google algorithm updates and changes, at least what you should do is to follow SEO trends, make research and competitive analysis, as well as follow the predictions for SEO strategies.
There are many new approaches and digital marketing strategies to boost your chances of success in your business. However, SEO ranking can give you many advantages, including:
- Great User Experience
- Leads and Revenue
- High Close Rates and Conversion Rate
- Organic Traffic
- Brand Credibility and Awareness.