Outfront Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5.
Gutnik, who was one of the winners of the Organization’s first Rising Star award in 2018, will lead an ‘Elbows Out’ session for NewGen delegates.
The OOH industry has long been an underdog – complementing, supporting and amplifying the effectiveness of its counterparts in omnichannel marketing strategies. But as the advertising industry shifts to accommodate privacy regulations, fragmented audiences and proliferating touchpoints for engagement, OOH is coming to the rescue, offering marketers scale, context and unparalleled creative opportunities.
Bringing fresh talent into the space is essential for continued innovation – and I applaud the World Out of Home Organization for taking the necessary steps to support career growth in the OOH industry via its NewGen initiative.
My session, ‘Elbows Out’, is a collection of advice and learnings that have helped me expedite and enjoy my career path. When I first entered the OOH industry, I began writing a blog called ‘Leading Ladies’, showcasing how female executives achieved their successes. I am thankful to these mentors (including OUTFRONT’s own CMO Jodi Senese) for their guidance and look forward to returning the favour by engaging in a productive dialogue with the ambitious NewGen delegates at the WOO Toronto Congress.
The NewGen delegate pass has been introduced to offer young, talented and ambitious individuals working in the Out of Home industry the opportunity to learn from the world’s experts.
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA and ESOMAR in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.