Publicis Dubaï and KitKat take a break from technology

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Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death.

Don’t you just hate being let down by technology?

Then again, can you imagine getting over a billion requests… Every. Single. Week?

Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

2 light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology.

Credits :

Agency : Publicis Middle East / Dubai

Client : KitKat/Nestle

Business Executive Officer : Emile Douaihy

Brand Communication Manager : Mayssa Abed

Brand Manager : Ghaith Hamed

Brand Manager :  Ziad Jabi

Executive Creative Director : Rana Najjar

Creative Director : Mohamed Bareche

Copywriter : Hani Mohsen

Art Director : Mohamed Youssef El Naggar

Art Director : Saaniya Abbas

Planning director : Jala Fawaz

Client services director : Maya Khammar

Associate Director : Abdel Rahmane Hassouna

Senior communication executive : Sabine Abdallah

Production house : Prodigious

TV Producer : Mayssa Mohamed Ali Al-Azem

Director : Vincent Lobelle