Publicis Dubaï and KitKat take a break from technology

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death.

Don’t you just hate being let down by technology?

Then again, can you imagine getting over a billion requests… Every. Single. Week?

Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the voices of Siri and GPS.

2 light and comical films imagined by Publicis Dubaï and brilliantly directed by French award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology.

Credits :

Agency : Publicis Middle East / Dubai

Client : KitKat/Nestle

Business Executive Officer : Emile Douaihy

Brand Communication Manager : Mayssa Abed

Brand Manager : Ghaith Hamed

Brand Manager :  Ziad Jabi

Executive Creative Director : Rana Najjar

Creative Director : Mohamed Bareche

Copywriter : Hani Mohsen

Art Director : Mohamed Youssef El Naggar

Art Director : Saaniya Abbas

Planning director : Jala Fawaz

Client services director : Maya Khammar

Associate Director : Abdel Rahmane Hassouna

Senior communication executive : Sabine Abdallah

Production house : Prodigious

TV Producer : Mayssa Mohamed Ali Al-Azem

Director : Vincent Lobelle

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