Opticians brand Vision Express has appointed Leo Burnett London as its lead creative partner following a competitive pitch. Dare, part of Oliver Group previously held the account since 2010. AAR were responsible for managing the pitch process.
Leo Burnett London will be responsible for all creative output and strategic direction of the brand, starting immediately.
Jane Exon, Marketing Director at Vision Express said: “We are delighted to appoint Leo Burnett as our lead creative agency. During the pitch process we saw outstanding talent and creative. The team at Leo Burnett have won against stiff competition and we look forward to developing a great partnership”
Charlie Rudd, CEO, Leo Burnett London said: “We’re absolutely thrilled to be working with the team at Vision Express. From our very first meeting we have been highly motivated about the enormous opportunity in this market and the role of broad, populist comms in delivering it. We can’t wait to get our work out there.”
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.
Vision Express is one of the largest optical retailers in the UK and part of Grand Vision, the global leader in optical retail operating in more than 40 countries, spanning over 7,400 stores and online. With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value.