ADC*RO’s top for January and February announced

ADC Romania presents the best executions on Digital, TV, Outdoor and Experiential/BTL of January and February 2020. The beginning of this year brings a double top Top 3 ADC, with two Works of the Month: the project „KFC – Killer Discounts” for January and the campaign „Telekom – Ghita Ciobanul” in February.

January

The Work of the Month and the number one in Digital is the campaign “Killer Discounts”signed by
MRM//McCann Bucharest for KFC – an event dedicated to the gamers in which the prize was the chase for the discounts. The project’s mechanics involves 5 professional players, each one representing a certain type of
discount, a live streaming event and 3 KFC limited menus. The players challenge their fans to beat them in the games in order to benefit from the given discounts. The creative team was formed of: Ionut Raicu | Art
Director& Madalina Pop| Copywriter.

KFC does a slam dunk (or a triple toe loop) on simplicity, natural and impact, at the same time. An idea that turns upside out the paradigm in which the brand are chasing their consumers,”said Ioana Gheorghita, Brand Strategist & ADC*RO member.

DIGITAL

The accolades of the category are:

Simona Halep nu este o intamplare, este un rezultat” (Simona Halep is not a happening, it’s a result”– a project signed by Sabin Staicu | Associate Creative Director & Alex Steriu | Art Director from the agency Three for Banca Transilvania. Under the shape of  a documentary, the first episode tells the story of Simona Halep in the context of her taking part at the Australian Open and her training alongside the team and coach Darren Cahill.

Dracula: pamant transilvanean” (Dracula: Transylvanian land) for Netflix sends count Dracula a special package from Romania full with Transylvanian soil in order for him to be able to sleep well on the national land. the commercial presents the road through Transylvania and the airport,with the launch of the new Netflix series–
Dracula.

Jobul meh ” is a campaign created by the agency Heraldist & Wondermarks for the brand BestJobs.
The TVCs present the consequences that can have in time the job that doesn’t fit you and the way in which the attitude at work influences this result. The creative team was formed of Ainhoa Morales, Ruth Enyedi |
Art Directors & Marius Pop, Adriana Luca | Copywriters.

TV

BestJobs – Jobul meh takes an accolade as well.

OUTDOOR

First place goes to the project McCafe Festive Cups, signed by the team formed of Iulia Strejan | Art Director & Ioana Teodoroiu | Copywriter, from DDB Romania for McDonalds. The campaign uses the systems Outdoor & Ambient installed in the bus stations that, based on movement sensors, transmit warm air and coffee smell,in the cold winter days.

February

The Work of the Month and the number one go to the project “Ghita Ciobanul s-a portat la Telekom”, by Leo Burnett for Telekom. The creative team: Andreas Aron | Group Creative Director; Viorel Holovach | Senior Art
Director; Andrei Petrea, Eduard Cirstea | Art Directors & Serban Tudorache, Teodor Chiripuci |
Copywriters.

Ghita’s move to Telekom was the campaign that made the Romanian social media burst into memes, comments and shares as it hadn’t happened in a long time in advertising. It has the necessary drop of courage and insanity that can make a brand top of mind for a good period of time,”said Miruna Dumitrescu, Senior Copywriter Ogilvy Social Lab Brussels & ADC*RO member.

DIGITAL

The number one place goes to Burger King Romania –It’s complicated, signed by the team formed of Vlad
Socianu | Art Director & Cosmin Anghel | Copywriter from Publicis Romania and Catalin Bran | Head
of Digital Innovation & Social Media from MSL The Practice.


Second place goes to the campaign #diatezaactiva created by The New for the agency McCann
PR Romania, that has as purpose the highlighting of the manner in which are presented the news by different types of violence. The PR agency’s initiative is to change the manner in which are transmitted the information and this way the passive diathesis (the victim) is replaced with the active one (the aggressor). The team: Sorina Iordan | Social
Media Wizzard, Oana State | Senior Copywriter & Radu Pose | Senior Art Director, Claudiu Dobrita |
Creative Director.

Third place goes to the campaign #BringoGirls created by the agency Next Advertising for
Bringo. The team: Oana Banica | Copywriter & Alexandra Baciu | Art Director, Cezar Panait |
Group Creative Director, Andrei Tripsa | Creative Director.

Accolades go to:

  • “Simona Halep nu este o intamplare, este un rezultat”
  • Smarket – a campaign for KFC, signed by MRM//McCann, team: Ionut Raicu | Art Director & Madalina Pop | Copywriter.
  • Zi de Bine – Asociatia Zi de Bine that helps supporting the people that are in unfortunate and vulnerable situations, through a new mechanism: convincing people to donate on their birthday. Team:
    Arpad Rezi| Art Director & Sebastian Olar | Copywriter from Circles Colab.

Experiential/BTL

The accolade in the category goes to the project Sound Codes of Romania, signed by Ogilvy Romania for
Globalworth, that gathered in an event dedicated to the Union of the Romanian Principates a playlist of the Romanian craftsmen activities. Team: Patricia Biea |Copywriter & Marius Stan | Art Director.

OUTDOOR

First place goes to the campaign ProSport.ro – Noi Tinem Scorul (We Keep the score). The campaign celebrates the brand’s 22 years and the promise of keeping the quality of the information. Team: Mihai Calota| Senior Art Director & Alex Tocilescu| Copywriter – DDB Romania.

An accolade goes to the Tokinomo team that created a real time marketing activation in the context of Coca-Cola Zero’s packaging change. Tokinomo is a startup that develops retail advertising solutions.

About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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