World Out of Home Organization Congress re-scheduled for May 2021 in Toronto

Advertising, Business, Events, Marketing, Media, OOH / DOOH

The World Out of Home Organization annual Congress – cancelled in 2020 because of the Covid-19 outbreak – is re-scheduled for 2021 at the same venue – Sheraton Centre Toronto Hotel – from May 12-14 2021. Attendees who booked for 2020 will be able to rollover their bookings for May 2021.

WOO Executive Director John Ellery says:

“After the crushing disappointment of being forced to cancel in 2020 we’re delighted to announce that we’ll be able to gather in Toronto next year, in May as opposed to June. Holding the event in May will also make it easier when re-scheduling travel arrangements with many airlines as the new dates are within 12 months of the 2020 event.

“We’ve been very fortunate in securing this venue once again, especially as travellers and companies across the world are busy booking locations and venues now as the world prepares to return to normal after the horrors of Covid-19. We were determined to return to Canada whatever the obstacles, because of the excellent facilities available there and the terrific support we are being afforded by our gracious Canadian Colleagues.

“We look forward to meeting our many friends in the worldwide Out of Home industry in Toronto next year and we are determined that this will be our biggest and best Congress so far.”

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA and ESOMAR in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.