For retailers, this change means free exposure to millions of people who come to Google every day for their shopping needs. For shoppers, it means more products from more stores, discoverable through the Google Shopping tab. For advertisers, this means paid campaigns can now be augmented with free listings. Existing users of Merchant Center and Shopping Ads don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, Google will continue working to streamline the onboarding process over the coming weeks and months.
These changes will take effect in the U.S. before the end of April, and we aim to expand this globally before the end of the year. Our help center has more details on how to participate in free product listings and Shopping ads.
Google also announced entering a partnership with PayPal to allow merchants to link their accounts. This will speed up the onboarding process and ensure the highest quality results for the users. Google is working with Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.