Alice Wainwright of Tribal Worldwide London has today been selected to feature on the prestigious BIMA 100, which celebrates the 100 most influential and pioneering people in the UK’s digital and tech industry.
She has been named as one of eight digital change-makers in the Client Services and Project Management category, which recognizes the individuals who have led new and different ways of working with clients to deliver profitable growth.
Alice’s BIMA 100 selection comes 18 months after she joined the agency as Senior Account Director, having moved from AKQA in Melbourne. Since joining Tribal, she has been responsible for embedding, leading and developing one of the agency’s core automotive accounts, which has seen Tribal’s remit expand into service areas such as content and data science under her leadership. She has actively shaped the account’s digital roadmap and strategy, resulting in the generation of creative and strategic projects that support the brand’s transformation within the sector.
She has also been heavily involved in the organisation of regular client and agency ideas workshops and monthly out of hours ‘idea jams’ in central London, whilst also undertaking her MBA studies and acting as a Princes Trust business mentor. She also recently completed the Creative Equals Business Leader course supported by Tribal Worldwide London.
Alice Wainwright, Senior Account Director at Tribal Worldwide London, said:
“I’m thrilled to be nominated for the BIMA 100 list; I have for a long time admired the community BIMA has created for people within the digital space and am honoured to now be a part it. I am also thankful to Tribal and my team for all of their hard work and continued support.”
Baydr Yadallee, Head of Account Management, Tribal Worldwide London, said:
“Alice has been a revelation since joining Tribal. She is the safest of hands, but never rests on her laurels; challenging both the internal team and the client to do better, to try new things or a different approach. She is brilliant at balancing the client needs of today around performance, but also thinking about the future of their business and how the agency can support them on that journey. Her recognition in the BIMA 100 is truly deserved.”
BIMA Co-President Nat Gross added:
“Our BIMA 100 is about recognising the people at the forefront of our industry. They are the people making a fundamental difference to our industry right now and, given the strange circumstances in which we find ourselves, we need their inspiration, innovation and leadership more than ever. Fortunately, with people like Alice in this year’s BIMA 100, I think we’re in safe hands.”
Tribal Worldwide London is the Total Experience agency. Thinking beyond the established customer experience, we work with brands to consider the total experience – online and offline, externally and internally – creating products, services and comms that people love, and commercial results that clients value.
Exploring the intersection between brands, technology and real life, we develop ideas that connect with culture and uncover compelling ways that technology can add value to real people’s lives while delivering returns to our clients.
For over 20 years, we’ve been working with many diverse organisations, crafting the total customer experience that differentiates their brand in the market and achieves their business objectives.
BIMA is the UK’s largest digital and tech community with 5,000+ members spanning agencies, freelancers, academia, charities and brands. Across the UK, BIMA events and initiatives help to drive new thinking, encourage collaboration, build knowledge and recognize achievement. And through its 18 councils the BIMA community works to drive the digital and tech agenda on issues ranging from AI, data and sustainability to apprenticeships, inclusion and diversity.