OAAA President Anna Bager to join World Out of Home Organization board 

Business, Marketing, OOH / DOOH, People

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.

The OAAA, the leading US Out of Home trade body, joined WOO earlier this year.

She is the first national association representative to join the WOO board, which previously consisted of only media owner representatives and the WOO executive director.

Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship. Prior to joining the OAAA in September last year, Bager held a number of senior roles at the Interactive Advertising Bureau (IAB.)

Previously, she led business intelligence at Ericsson Multimedia. She is also fluent in four languages.

Anna was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio magazine four times; and one of the top women in digital advertising by Cynopsis Media three times.

WOO President Tom Goddard says: “Over the last couple of years, WOO has been working much more closely with national associations around the world and especially lately in our regular video calls during the Covid-19 crisis. We are therefore thrilled to welcome Anna, a key player in the biggest Out of Home market worldwide, to the WOO board. This will make WOO an even stronger and more representative entity.”

Anna Bager says: “It’s highly positive for the Out of Home industry that all parties are working closely together to steer our way through the current crisis and plan recovery. I’m honoured to be asked to join the WOO board.”

The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, and more recently blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA and ESOMAR in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.

The Out of Home Advertising Association of America (OAAA) is the leading national trade association representing the out of home advertising (OOH) industry across all creative formats including billboards, street furniture, transit advertising, and place-based media. As the industry’s unifying body, we advocate, educate and innovate on behalf of a diverse membership representing 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers. We are dedicated to promoting the newfound power and relevance of OOH to help advertisers break through an increasingly fractured media marketplace and reach consumers in the digital and mobile era. Our industry’s digital and creative renaissance and evolution includes the integration of new technologies like digital OOH, state of the art planning and measurement capabilities, and new ways to buy and sell OOH, including programmatic. We are proud of our longstanding role as the primary advocate in Congress, at states, and in the courts, for the protection and safeguard of the OOH industry. Established in 1891, OAAA has offices in New York City and Washington, DC.