McCann transforms its social media pages into a TV station

McCann Romania launched McCann TV, an unconventional TV station that will transmit news and interviews with local and international personalities – entrepreneurs, artists, influencers, managers, CEOs, directors, advertising, media and marketing people.

The news and the interviews can be watched on the dedicated online platform – https://mccanntv.com/ – and on McCann’s group Facebook page that transformed into McCann TV.

The platform hosts 4 types of programs:

“One Minute Truth” – a program with strategic insights about brands and consumers.

“Strategic Hack” – articles about the changes in the habits influenced by the Covid-19 crises

“What Now?” presents the answers at the most pressing questions of the last months.

“One Hour Truth” – a webinar presented by Rodney Collins, SVP, Director, McCann Truth Central Europe and Adina Vlad, Managing Partner, Unlock Romania.

Among the hosts in the McCann TV programs so far were Darren Cahill, Horia Tecau, Irina Rimes, Bro, Radu Muntean, Anton Groves, Hypno, each one of them sharing the public his /her experience and the manner in which he /she will continue their activity and the projects during the pandemic time.

The episode with Darren Cahill for “What Now?”- https://mccanntv.com/2539-2/

The new reality and the changes produced over night brought with themselves not only a huge number of news, but also wave of uncertainty and questions regarding the future. The project McCann TV was created from the desire of bringing optimism and hope through the experts’ advices and insights from the different leaders that adapted successfully, in record time, to the situation of today,” said Catalin Dobre,CCO McCann Romania/Creative Director CEE.

About author
Romanita is Communication Consultant and journalist and, during her career, was editor in chief for the Romanian edition of Campaign and worked for Strategic.ro, Smark.ro, IQAds.ro, Ad Maker, MediaWeek, Biz publications and was also producer of “Marca Inregistrata” TV show
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