OTP Bank Romania takes a new step in the strategy of digitizing the services offered on the local market by launching a new version for the OTPdirekt service and for the SmartBank application.
The evolution of the internet banking service offered by OTP Bank and the new digital tools aim to provide customers with an easy and safe user experience, given that the degree of use of online banking services and the number of transactions made in this way increases from month to month.
This trend is confirmed by the fact that at the end of July the volume of digital transactions made by individual customers of the bank reached 92% of total transactions, while in the case of corporate customers the percentage rose to 97%.
“The need for digitization and digital banking tools is greater now than ever, and the newly launched versions have exactly this role, to provide instant and diversified services for the more than 120,000 OTPdirekt and SmartBank users. It is an integrated project, which is part of the Apollo strategy announced by OTP Bank, and which in the new context brought by the pandemic has gained priority to serve the banking needs while we all apply physical distance“, said Roxana Hidan, Deputy CEO Retail Division, OTP Bank Romania.
The new version of the internet banking service OTPdirekt now has an optimized design, and the options in the application have been simplified, to reduce the number of steps to complete transactions. With the introduction of intuitive menus, new features appear, such as:
- Automatic savings in various bank products, such as savings accounts, investment funds or deposits.
- Possibility to subscribe in new investment funds.
- The option to send the statements by e-mail to addresses entered directly from the application.
- A new, easier way to reset your password directly through the bank’s website, which no longer involves calling the call centre service.
At the same time, the SmartBank app, available for both Android and iOS users, has a new intuitive design, now offers a new transaction authorization module and is more customer-oriented through the dedicated chat section, which helps customers enter in contact with the bank faster and easier.
SmartBank can make foreign currency payments to the treasury, users now have the option to confirm online payments made by card directly from the application using the OTPcard biometrics menu, can share the IBAN with others and download proof of payment directly from the application. SmartBank users can also now add their cards to the Apple wallet.
Following the launch of the new versions of digital banking tools, OTP Bank has launched a detailed information campaign for the bank’s customers, both on the update to the new versions and on the news that these tools bring. The migration of customers to the new versions of the application takes place gradually, in successive stages, and for a limited period of time, the two applications (the new and the current version) will work in parallel.
OTP Bank Romania, a subsidiary of OTP Group, is an integrated and self-financed provider of financial services. With an approach defined by responsibility, commitment and professionalism, OTP Bank Romania understands the needs of clients and the current context of the market and is a trusted partner in the provision of financial services. The bank ranks 9th in terms of assets in the ranking of banking players in Romania, as of December 2018.
OTP Group has more than 70 years of activity in the financial sector in Central and Eastern Europe, while the Romanian subsidiary has marked 16 years of presence in the local market. Promoting innovation, stable growth and integrated financial services, OTP Group has become a dominant player in the Central and Eastern European market and is considered an important banking group even on a European scale. The community of about 36 thousand employees serves nearly 19 million customers daily in 12 countries.