Sid Lee Takes Us on an Adventurous Ride for Ubisoft’s new Riders Republic

Advertising, Business, Gaming, Marketing

Ubisoft recently announced the launch of a new game, Riders Republic, a massively social outdoor sports playground where you can ride online with over 50 players displayed simultaneously, on next gen, in the breath-taking open world settings of some of America’s iconic national parks.

“We wanted to combine our love for extreme sports with an adrenaline-filled multiplayer experience, letting players share those unique riding moments with more than 50 other players at all times,” said Igor Manceau, creative director on Riders Republic at Ubisoft Annecy.

To push Riders Republic™, Ubisoft called on Sid Lee who developed “The Assembly”, an adventurous CGI cinematic-style film where players from all over the “world” are gathering in the game. Every team of riders is joining the fun, no matter where they come from (forest, canyon, mountain, sky…), no matter how they came (on a bike, propelled by a rocket, dressed like a panda…). They’re joining the largest world in the outdoor sports game category to have fun with their community.

The film’s steady rhythm draws us in while its offbeat, somewhat wtf feel, keeps us captivated. The eccentric style gives us a taste of the game’s unconventionality and previews the sensations that, ultimately, are all about having fun altogether.

The memorable film also reflects the community ethos at the multiplayer game’s core. The reunification of the teams shows that no matter who you are, no matter what you choose to do, you’re a part of a vibrant social playground, the Riders Republic. Crazy and adventurous, the members of the Riders Republic are always ready to connect, compete and slay tricks in the liveliest outdoor sports park imaginable.

“From a visual standpoint, our goal was to stand out from current trailers. We wanted more color, dynamism… in short a trailer instilling a desire to play “, said Stéphane Soussan, creative director at Sid Lee Paris.

The film premiered online in early September, and Riders Republic™, will be released worldwide on February 25, 2021 on PlayStation®5, PlayStation®4, Xbox Series X | S, Xbox One, Stadia and Windows PC, exclusively on both the Epic Games Store and the Ubisoft Store. The game will also be available on UPLAY+*, Ubisoft’s subscription service.


Brand :Ubisoft Annecy (with Ubisoft Montpellier, Ubisoft Belgrade, Ubisoft Pune, Ubisoft Berlin, Ubisoft Kyiv and Ubisoft Odesa)

Creative Director: Igor Manceau

Brand Director: Julien Delalande

Senior international brand manager: Maud Facchini

International Product Manager : Orlane Guignard

Agency : Sid Lee Paris

President : Johan Delpuech

Chief Creative Officer Europe : Sylvain Thirache

Creative Director : Stéphane Soussan

Copywriter : Julien Sens

Art director: Olivier Bodet

Strategy managing director: Bruno Lee

Strategist: Augustin Pietrini, Heloïse Dung

Group account director: Jean-baptiste Destabeau

Project manager: Camille Caucat, Eva Lo-Ré

Head of production: Thomas Laget

Production – Mathematic

Executive producers: Hadi Dahrouge ; Guillaume Audibet
Director: Alexandre Lerouge
Post Producer: Gouna Logan
Superviseur VFX: Martin Trepreau
Edit: Tianès Montasser
3D Environnement: Yann Glica, Romain Thibault, Bruce Sicard, Sandro Bertchi, Ludovic Schocron, Cedric Nivoliez, Paul Brousse, François Heysen, Philippe Gonzales, Olivier Colchen.
3D Character: Arnaud Richir, Laura Serna, Dylan Verron, Camille Gurruchaga, Guillaume Kerfriden, David Labelle, Rayan Haidar, Benoit Touroude, David Madureira.
3D Lighting: Yann Glica, Romain Thibault, Simon Gomez, Sandro Bertchi, François Heysen, Stanislas Gruenais, Cedric Nivoliez.
Preparation Crowd: Alexis Leboulleux.
VFX Crowd: Thomas Van Maele.
VFX: Matthieu Kornack, Elliott Amy
3D Cloth: Julien Lefebvre
Previz and camera: Dane Armour
Layout: Xavier Zahra, Aude Guibourt
Animation: Bruno Etchepare, Alexander Langhamer, Nicolas Dabos, Cyril Cassaigne, Elise Bernateau, Fred Boulin

Rig: Christophe Petit, Tristan Cordeboeuf

Matte Painting: Justine Gasquet, Sophie Gabay, Alexander Sebag, David Ratajczak
Compositing: Martin Trepreau, Anthony Lyant, Fabrice Lagayette, Simon Auquier, Quentin Primault
Flame and grade artist: Fabien Coupez

Sound & music:

Sound supervision, sound design and mix: Benzene