Sid Lee – AdHugger

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Catalin Dobre is inducted as the newest member of the Golden Drum Hall of Fame

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McDonald’s, DDB and Tribal continue the Employer Branding platform through a new campaign, together with Rareș Maris – People with experiences

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Romania: New Moon takes over integrated communication for Cargus

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Ronde.ro announces an 80 percent boost in sales

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Agencies risk losing strategists unless they improve company culture

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NYF Advertising Award Recruits Innocean CCO Jason Sperling as NYF Auto Show Jury President; NYF Announces 2023 Auto Show Executive Jury

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Sid Lee and Honda’s ‘The Hybrid You Can Feel’ Highlights the Soaring Sensation of Driving the New Honda Jazz.

In keeping with its pledge to produce a 100% electrified range by 2022, Honda is introducing several new models: the Honda Jazz Hybrid and the Honda Jazz Crosstar Hybrid. This […]

September 21, 2020October 15, 2020 Newsroom Creativity

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Tony’s Chocolonely and Idris Elba speak out on ‘fair’ and ‘unfair’

Tony’s Chocolonely has been campaigning in a highly original way for slave-free chocolate (speaking of purpose) since its launch in 2005: it has a bar divided into uneven blocks because […]

September 21, 2020October 15, 2020 Newsroom Business, Creativity

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Sid Lee Takes Us on an Adventurous Ride for Ubisoft’s new Riders Republic

Ubisoft recently announced the launch of a new game, Riders Republic, a massively social outdoor sports playground where you can ride online with over 50 players displayed simultaneously, on next […]

September 21, 2020September 21, 2020 Newsroom Business, Creativity, Gaming, Marketing

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Hervé Brossard joins Sid Lee Paris as Chairman Europe

Sid Lee Paris, subsidiary of the advertising network belonging to Japanese communication group Hakuhodo DY Holdings, announced the appointment of Hervé Brossard to the newly-created position of Chairman Europe. In […]

January 19, 2019October 22, 2019 Cristina Blanaru Business, Creativity, People

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KFC and Sid Lee’s new film for the Double Down Maxx is all about the packshot

The Double Down Maxx, the ultimate sandwich for chicken fans, is making its highly-anticipated comeback, through October 29, and Colonel Sanders is back in business in a new campaign from […]

October 4, 2018 Cristina Blanaru Ads, Creativity

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Yard (SidLee) paid tribute to Greater Paris for Air Max Day

Yard staged 2 events for Nike’s international Air Max Day 2018, for the unveiling of brand’s latest model of sneakers, Air Max 270. For that, Nike and Yard decided to cross […]

May 18, 2018May 18, 2018 Cristina Blanaru Ads, Creativity

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The 30 best places to get intimate around the world – a Sid Lee and Skyn campaign

Browsing through a guide to the world’s best hotels could enlighten you on the celebrated designer who mystified the entrance hall, or the eclectic gluten-free menu crafted together by a […]

January 29, 2018 Cristina Blanaru Ads, Creativity

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Colonel Sanders arrives in France as KFC unveils its new brand platform with Sid Lee Paris

Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people […]

January 16, 2018 Cristina Blanaru Ads, Creativity

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Yard joins the Sid Lee Paris as part of the kyu Collective

YARD, Parisian creative agency known for its ingenuity in connecting with the urban generation through its work across music, sports, fashion and cinema will be joining Sid Lee Paris, France’s most international […]

October 19, 2017 Cristina Blanaru Business, Creativity

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Sid Lee’s new voice analyzing messenger bot to help people finding their mystery factor

In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-‐ analyzing bot for client Skyn. The new system, which tests users’ voices for their mystery […]

April 13, 2017 Cristina Blanaru Creativity