The 30 best places to get intimate around the world – a Sid Lee and Skyn campaign
Browsing through a guide to the world’s best hotels could enlighten you on the celebrated designer who mystified the entrance hall, or the eclectic gluten-free menu crafted together by a head chef. Skyn decided to shift this conversation around their brand purpose –intimacy for more pleasurable sex.
With the help of its global agency on record, Sid Lee Paris, the premium condom and lubricant brand launched “Places of Intimacy” – a guide to the 30 best places to get intimate around the world (and share some Skyn together). A compilation of destinations curated by GQ Magazine/Conde Nast Traveler, “Places of Intimacy” lives up to its promise- full of first-accounts about the most spacious bath, the most resistant curtains, the wildest carpet, or the mirrored room. Each review was written by Skyn consumers or “intimate travelers” that tested each spot featured in the guide.
After orchestrating a global casting via a digital experience that couples accessed through their smartphones, we recruited 12 couples. For 3 months, we sent them to dozens of hotel rooms across the globe to test Skyn products (in ideal conditions) and tell us about the intimate spots that inspired their intimacy. In the guide, you’ll discover the photos and stories that they shared with us
Céline & Clément Mornet-Landa
Creative Directors Sid Lee Paris
The book guide, designed by French design house, Irradié, was sent around the world. The digital version was created with STINK Studios, for an immersive peek into 30 sensual stories and the highly-detailed, incredibly specific places that set the stage. “As the brand that champions intimacy, we were set on creating a global experience that imparts our “Feel Everything” promise in allowing our consumers to be a part of it. This is our testament that intimacy can indeed be found anywhere and everywhere, and an invitation to our consumers to go on a trip and explore” (Jeyan Heper, President and General Manager Sexual Wellness Global Business Unit, Ansell).
CREDITS
LIFESTYLES GLOBAL – SKYN
Chief Executive Officer: Jeyan Heper
Vice President Global Marketing: Matthew Groskorth
Head of Strategic Planning – Global Marketing : Marta Toth
Global Brand Lead SKYN®: Nicolas Woussen
ADVERTISING AGENCY: SID LEE PARIS
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Copywriter: Simon Lamasa
Art Director: Olivier Bodet
Head of Strategy: Alex Pasini
Strategists: Ambroise Soulé, Patrice Zamy
Group Business Director: Mehdi Benali
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
Producer, TV: Marine Redon
Producer, Print: Julia Flusin
Head of Digital Production: David Bismut
Digital Producer: Clément Cassajus
FILM
Production House: Agence 80
Director: Thomas Kelly
Design House: Irradié
Printing House: Koryo
DIGITAL
Designer: STINK Studios