The Double Down Maxx, the ultimate sandwich for chicken fans, is making its highly-anticipated comeback, through October 29, and Colonel Sanders is back in business in a new campaign from Sid Lee Paris.
Following its successful limited run last year, the Double Down Maxx, the only KFC sandwich where bread is replaced with two filets of fried chicken, is tailor-made for fans who want chicken and don’t care about the rest.
That’s the idea behind Sid Lee Paris’s new film for the sandwich and KFC aficionados.. Much like his admirers and the Double Down Maxx itself, Colonel Sanders is all about chicken, so much so that he insisted on cutting ¾ of the film to focus on the packshot.
The film opens in the style of an action-packed blockbuster film. Colonel Sanders is on the verge of saving the world. But the intrigue quickly comes to an end, as the legendary founder impatiently insists we cut to the chase – the packshot. The Colonel isn’t concerned with thrills and frills, he only wants to talk about chicken : “The Double Down Maxx, the sandwich without bread for those who only want chicken”.
Agency: Sid Lee Paris
Client: KFC France
Title of Ad: Le Double Down Maxx le sandwich sans pain pour ceux qui ne veulent que le poulet
Brand Supervisors: Pascale Laborde, Sophie Lacroix, Caroline Bicais
Chairman/Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Managing Director: Mehdi Benali
Business Director: Antoine Ferrari
Account Director: Héloïse Marchal
Account Manager: Camille Caucat
Creative Directors: Céline & Clément Mornet-Landa
Copywriter: Simon Lamasa
Art Director: Francis Pluntz
Brand Strategist: Ambroise Soulé
Agency Head of Production: Thomas Laget
Agency TV Producer: Benoit Fernandes
Production Company: Wizz
Producer: Amanda Stubbs
DOP: Remy Chevrin
Post Production: NKI / Emilie Nicodex
Post producer: Nataly Aveillan
3D: Wacyl Djender