BRD and Cristina Neagu launched “Your most important supporter is you”, no matter it is accidents – in Cristina’s case – or the reality everyone is trying to adjust to.
The campaign from BRD and FCB Bucharest is intended to be an injection of optimism, campaign’s message being about the trust people have to put in what they are doing and which they need to go forward.
BRD also intoduces a new commercial offer for current account packages for private persons, which has in center Everyday Card, a product made in partnership with Mastercard.
The campaign continues the initiatives developed by BRD and the positioning announced in the past. The campaign runs on TV, radio, online and outdoor until November 30th.
The teams that worked on the project includeEchipele care au realizat proiectul sunt:
FCB Bucharest: Cornel Gologan / Creative Director; Rafaela Beldie / Senior Copywriter; Mario Francisco / Art Director; Sonia Panait / Head of Strategy; Simina Lambrino / Client Service Director; Miruna Atomei / Account Director; Ana Filip / Account Manager
BRD Groupe Societe Generale: Anca Abaza / Marketing Director; Alfred Borcan / Communication Director; Carmen Oprisescu / Brand Manager; Lavinia Nuteanu / Communication Brand Specialist; Petronela Cosa / Communication Brand Manager; Miruna Vlad / Online Marketing Specialist; Mircea Barbulescu / Online Marketing Manager