Brand New Galaxy (BNG), an independent platform integrating smart business solutions in the areas of marketing and technology – has announced the opening of a new regional office in Dubai. Adil Khan joins Brand New Galaxy from Saatchi & Saatchi MEA where he held the position of CEO, and Zubair S Siddiqui is the former MD of UM MENA in Dubai, Khan and Siddiqui will form the leadership team of Brand New Galaxy Dubai as CEO MEA and Chief Operating Officer MEA respectively.
Adil Khan has been associated with the Publicis Groupe for the last ten years, as CEO of the regional office of Saatchi & Saatchi Middle East since 2010. Previously, from 1999 to 2010 Adil was Managing Director of Y&R Dubai. For over 30 years in the industry, he has been creating campaigns for such clients as P&G, Cadillac, Dubai Tourism, ADCB, Ford, Colgate Palmolive winning a multitude of local, regional and global awards.
Zubair S Siddiqui has been involved in the media industry for over 23 years. Initially, he worked at Starcom MediaVest, then for 18 years at UM MENA. For the last 10 years, he has been Managing Director at UM MENA in Dubai, scaling up the media house with international and regional clients including the likes of Reckitt Benckiser, Coca-Cola, L’Oreal to name a few.
BNG’s decision to open a new location will strengthen its position in the region across all key capabilities represented by the holding.
“The new office has a very important role in accelerated scaling of Brand New Galaxy’s operations and gives us a strategic opportunity to explore the MEA region even more dynamically. We are on an aggressive growth path and the Dubai office lets us provide even more comprehensive solutions for our clients across the globe.” – Kacper Kłos, CEO at Brand New Galaxy.“Our current global contracts and the opportunities we are experiencing in the region brought us to a clear conclusion regarding solid investment in BNG’s strong presence in the Middle East. With top industry leaders like Adil and Zubair, we’re not limited in our dreaming big. The Dubai office will not only be a local hub but will also host global contracts. This is all to bring our clients clear added value – a synergistic combination of the MEA office’s capabilities: Performance & Automation, E-commerce, Creative & Content Production.” – Michał Glapiński, Chief Growth Officer of Brand New Galaxy.
This is a brave and strategic move by Brand New Galaxy to open a new agency in the Middle East during the global Coronavirus pandemic, and proof that the business is thriving despite the challenges faced by the advertising industry due to lockdown.
Brand New Galaxy (BNG) is a global, fast-growing, independent platform for communication, marketing, and technology solutions with more than 400 employees. BNG harbors interesting and dynamic ideas that are better off in a start-up
environment, although its scale is also competitive with network agencies. (Pathfinder 23, an E-commerce agency; Life on Mars, a creative hot shop which fuels brands and industries with innovative ideas; Spacecamp, a digital agency;
Synthrone, a platform for the automation of implementation and brand analytics in Ecommerce; New Gravity, software house; Robonauts Pictures, E-commerce production studio); Stratosfera – global marketing strategy consultancy; and Man on
the Moon – HR Agency.
Brand New Galaxy received the prestigious award “Success of the Year” from Press Magazine in 2018 and 2019.