Commercial Leader, Saint Betteridge, has joined leading premium mobile ad formats company, Picnic Media, as Commercial Director. Betteridge joins to help Picnic clients deliver unique and high-impact, social-style ad formats on a unique marketplace of the highest quality mobile inventory and further raise the profile of Picnic across the UK advertising landscape and beyond.
Betteridge is a successful leader of teams with a proven track record in the fast-moving media industry and sharp commercial acumen. A strategic thinker and a motivational leader, he is adept at driving deals across all platforms and verticals, and has extensive relationships with advertising agencies.
Previously Commercial Director at video marketplace Unruly, where he led the UK agency sales team in maximising revenue for Unruly’s premium publisher video and CTV supply, as well as IAB UK Board Member. Other high profile roles Betteridge has held include Managing Director of Advertising, Time Out Europe; Chief Revenue Officer Europe at Circus Street, Group Advertising Director at Dennis Publishing; and Ad Director at Emap Advertising.
“Picnic Media’s offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It’s also a great place to work – full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions,” said Saint Betteridge. “I can’t wait to get started and help to raise awareness of Picnic’s offering amongst key decision makers in the UK, maximising its exciting value proposition and assisting in the development of its programmatic offering.”
Matthew Goldhill, CEO and founder at Picnic Media, added: “We are delighted to welcome one of the most connected people in media to our team. Saint’s enviable contacts book and his ability to create and execute deals which reflect his deep understanding of the digital landscape will allow our clients to increase brand awareness amongst their most valuable audiences.”
Picnic Media has seen rapid growth over the past 12 months, despite a challenging trading environment. Earlier this year, it appointed Alex Taylor as Partnerships Director, to lead the company’s expansion into key European and American markets as it continues to grow and redefine online advertising.
The Social Display Ad Marketplace, Picnic brings the high-quality ad experiences of social networks to the open web. Picnic drives attention and ROI, delivering proprietary social formats like Sponsored Stories and Posts mid-article entirely on Google AMP pages – the only mobile inventory optimised to improve the user’s experience.
Transforming the way leading global publishers monetise their AMP inventory, Picnic delivers incremental and unique demand for this inventory through a simple AMP-specific setup that does not compromise any existing revenue streams.